Associate
Marketing
Course Catalog
Compulsary Courses
~60 creditsElective Courses
~3 creditsCourse titles and credit hours are indicative. The official curriculum is published each academic year by the Dean’s office and is subject to update.
Program Learning Outcomes
Hard Skills
Understanding of fundamental marketing theories, concepts, and daily operational practices within a business environment
Foundational ability to look at market indicators and analyze the basic consumer demand for specific products or services
Practical knowledge of how to divide markets into segments and identify core target consumer groups
Foundational knowledge required to assist in executing product, promotion, pricing, and distribution strategies, alongside basic budgeting steps
Basic understanding of market fluctuations and how to recognize potential operational risks within a marketing campaign
Proficiency in Microsoft Office applications and information communication technologies, including email, internet, and social media platforms
Soft Skills
Ability to identify challenges and develop effective solutions in professional environments
Ability to work carefully, adapt to situations, and remain patient under pressure
Ability to collaborate effectively with teams and maintain positive customer relationships
Ability to guide, motivate, and manage teams effectively
Ability to analyze information and make logical decisions
Strong interpersonal, verbal, and written communication abilities
Commitment to professionalism, integrity, and ethical standards in the workplace.
What you need to apply.
Grade 12 completion certificate, BAC II Certificate, or equivalent degree recognized by Cambodia's Ministry of Education, Youth and Sports.
We welcome applicants from all academic backgrounds; admission is open to any student who has completed and passed their high school diploma or an equivalent qualification.
No age limit for general enrollment.
While anyone is eligible to apply and enroll, language proficiency is a graduation requirement. Students must successfully complete or pass the C2 level to earn their Associate Degree.
Completed application form, certified copies of high school transcripts/diploma, 3 new 4x6 photos (white background, front-facing, and without glasses).
- The first term: start of January - The second term: start of May - The third term: start of September
Bachelor
Marketing
Course Catalog
General Courses
~31 creditsCompulsary Courses
~69 creditsElective Courses
~50 creditsCourse titles and credit hours are indicative. The official curriculum is published each academic year by the Dean’s office and is subject to update.
Program Learning Outcomes
Hard Skills
Understanding of marketing management theories and the ability to execute effective marketing activities
Ability and knowledge to analyze and measure market demand for products
Ability to segment markets and identify target audiences effectively
Ability and knowledge to develop holistic marketing strategies, including Product Strategy, Promotion Strategy, Pricing Strategy, and Distribution Strategy, alongside Budgeting & Return on Investment projection, Implementation & Assessment
Ability and knowledge to pivot strategies and manage project timelines effectively in response to unexpected market changes
Ability and knowledge to manage and mitigate risks associated with market fluctuations and volatility
Soft Skills
Ability to identify challenges and develop effective solutions in professional environments
Ability to work carefully, adapt to situations, and remain patient under pressure
Ability to collaborate effectively with teams and maintain positive customer relationships
Ability to guide, motivate, and manage teams effectively
Ability to analyze information and make logical decisions
Strong interpersonal, verbal, and written communication abilities
Commitment to professionalism, integrity, and ethical standards in the workplace.
What you need to apply.
BAC II Certificate, or equivalent degree recognized by Cambodia's Ministry of Education, Youth and Sports.
We welcome applicants from all academic backgrounds; admission is open to any student who has completed and passed their high school diploma or an equivalent qualification.
No age limit for general enrollment.
While anyone is eligible to apply and enroll, language proficiency is a graduation requirement. Students must successfully complete or pass the C3 level to complete their Bachelor’s Degree.
Completed application form, certified copies of high school transcripts/diploma, 3 new 4x6 photos (white background, front-facing, and without glasses).
- The first term: start of January - The second term: start of May - The third term: start of September
- Grade A Students: 100% scholarship for 4 years - Grade B Students: 50% scholarship for 2 years - Grade C Students: 30% scholarship for 2 years + If an applicant does not meet these specific grade thresholds, they still have the opportunity to earn a scholarship by taking the university's internal entrance exam.