Digital Marketing

Program Overview

Bachelor

Digital Marketing

In the era of the digital economy and globalization, where businesses are shifting their strategies toward digital technology and marketing, having a workforce skilled in digital marketing is an essential need for Cambodia and the world. The Digital Marketing major is a highly critical field of study in the 21st century as the world continues to thrive on competition within the digital economy and E-Commerce. The primary objective of launching this major is to equip students with essential knowledge and skills to meet the actual demands of the job market, such as managing digital advertising campaigns, analyzing market data, creating creative content, and utilizing modern marketing technology tools.

Curriculum

Course Catalog

the curriculum consists of core compulsory subjects and a selection of electives that allow students to specialize in their chosen field.

General Courses

~31 credits

Course TitleCredit

English 1 3

Philosophy and Society 4

ICT in Workplaces 3

English 2 3

Foundamental of Economics 3

Public Administration 3

Effective Communication 3

Mathematics and Statistics 3

Research Methodology 3

Project Management 3

Compulsary Courses

~66 credits

Course TitleCredit

Graphic Design 3

Data Visualization 3

Big Data 3

Social Media Marketing & Public Relations 3

Digital Campaign Management 3

Content Marketing 3

E-commerce & Omnichannel Retailing 3

UX for Marketers & Conversion Optimization 3

Customer Relationship Management 3

Supply Chain Management 3

Introduction to Business 3

Entrepreneurship 3

Strategic Management 3

Principle to Marketing 3

Global Marketing 3

Marketing Management 3

Sales Management 3

Customer Behavior 3

Digital Marketing 3

Marketing Research 3

Marketing Strategy 3

Pricing Strategy 3

Elective Courses

~29 credits

Course TitleCredit

Principle of Accounting & Practices 5

Financial Accounting 3

Microeconomics 1 3

Taxation 1 3

Principle of Management 3

Organization Behavior 3

Inventory Management 3

International Business 3

Negotiation 3

Course titles and credit hours are indicative. The official curriculum is published each academic year by the Dean’s office and is subject to update.

Competencies

Program Learning Outcomes

Hard Skills

Knowledge

Demonstrate a comprehensive knowledge of marketing theories, digital marketing channels, consumer behavior, and business fundamentals.

Digital Marketing Strategy Formulation

Develop and formulate digital marketing strategies that align with business objectives, target consumers, and promotional channel strategies.

Problem-Solving

Apply professional knowledge to solve business challenges and develop effective strategies.

Measurement

Utilize both quantitative and qualitative data methodologies to measure, interpret, and optimize marketing campaign performance.

Data Analytics

Apply quantitative and qualitative data analysis for strategic decision-making.

Technology Utilization

Leverage marketing technology (MarTech) tools and data analytics platforms.

Soft Skills

Problem-Solving Skills

Ability to identify challenges and develop effective solutions in professional environments

Patience & Flexibility

Ability to work carefully, adapt to situations, and remain patient under pressure

Teamwork & Customer Relations

Ability to collaborate effectively with teams and maintain positive customer relationships

Leadership Skills

Ability to guide, motivate, and manage teams effectively

Critical Thinking Skills

Ability to analyze information and make logical decisions

Communication Skills

Strong interpersonal, verbal, and written communication abilities

Professional Ethics

Commitment to professionalism, integrity, and ethical standards in the workplace

Entry Requirements

What you need to apply.

Academic Requirement

BAC II Certificate, or equivalent degree recognized by Cambodia's Ministry of Education, Youth and Sports.

Minimum Grade

We welcome applicants from all academic backgrounds; admission is open to any student who has completed and passed their high school diploma or an equivalent qualification.

Age

No age limit for general enrollment.

Language

While anyone is eligible to apply and enroll, language proficiency is a graduation requirement. Students must successfully complete or pass the C3 level to complete their Bachelor’s Degree.

Documents Required

Completed application form, certified copies of high school transcripts/diploma, 3 new 4x6 photos (white background, front-facing, and without glasses).

Intake Schedule

- The first term: start of January - The second term: start of May - The third term: start of September

Scholarships

- Grade A Students: 100% scholarship for 4 years - Grade B Students: 50% scholarship for 2 years - Grade C Students: 30% scholarship for 2 years + If an applicant does not meet these specific grade thresholds, they still have the opportunity to earn a scholarship by taking the university's internal entrance exam.