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Public Relations

Communication, public engagement, branding, and media relations skills for careers in public relations and corporate communication

Program Overview

Bachelor

Public Relations

A Bachelor’s Degree in Public Relations equips students with the strategic communication skills required to manage reputation, shape public perception, and build strong stakeholder relationships. The program delivers comprehensive training in designing targeted communications—from media writing and creative content development to strategic advertising campaigns. Students gain vital, practical insights into media relations, information monitoring, and crisis communication, while learning to engage diverse audiences through public speaking, spokesperson training, and government or community relations. Graduates are prepared for career paths such as public relations coordinators, media relations officers, communications specialists, corporate affairs assistants, or social media content managers across corporate, government, and non-profit sectors.
Curriculum

Course Catalog

the curriculum consists of core compulsory subjects and a selection of electives that allow students to specialize in their chosen field.

General Courses

~28 credits
Course TitleCredit
Course TitleCredit
English 1 3
Philosophy and Society 4
ICT in Workplaces 3
English 2 3
Foundamental of Economics 3
Public Administration 3
Effective Communication 3
Mathematics and Statistics 3
Research Methods 3

Compulsary Courses

~57 credits
Course TitleCredit
Course TitleCredit
Media Ethics and Law 3
Media and Society 3
Writing for Media I 3
Public Affairs 3
Effective Spokesperson 3
Public Speaking 3
Media Relations 3
Principle of Public Relations and Advertising 3
Strategic Advertising Campaigns 3
Public Relations Campaign Management 3
Digital Media Analytics 3
Creative Content Development 3
Crisis Communication 3
Information Monitoring (Information Management) 3
Government and Community Relations 3
Marketing and Promotion 3
Public Relation Strategy 3
Corporate and Customer Relation Management 3
Media Production for PR Professionals 3

Course titles and credit hours are indicative. The official curriculum is published each academic year by the Dean’s office and is subject to update.

Competencies

Program Learning Outcomes

Hard Skills

PR Campaign Management

Ability to design, execute, and evaluate strategic public relations and advertising campaigns

Media & Public Relations

Ability to build stakeholder relationships, manage press communications, and act as an effective spokesperson

Media Production & Writing

Ability to draft professional media copy and produce multimedia content tailored for PR professionals

Cross-Cultural Management

Ability to adapt public relations strategies and campaigns to diverse cultural demographics and global settings

Media Law Compliance

Strong understanding of media ethics, communication law, and public affairs regulations

Digital Media Analytics

Proficiency in utilizing data analytics tools and information management systems to monitor media trends

Soft Skills

Problem-Solving Skills

Ability to identify challenges and develop effective solutions in professional environments

Patience & Flexibility

Ability to work carefully, adapt to situations, and remain patient under pressure

Teamwork & Customer Relations

Ability to collaborate effectively with teams and maintain positive customer relationships

Leadership Skills

Ability to guide, motivate, and manage teams effectively

Critical Thinking Skills

Ability to analyze information and make logical decisions

Communication Skills

Strong interpersonal, verbal, and written communication abilities

Professional Ethics

Commitment to professionalism, integrity, and ethical standards in the workplace.

Entry Requirements

What you need to apply.

Academic Requirement

BAC II Certificate, or equivalent degree recognized by Cambodia's Ministry of Education, Youth and Sports.

Minimum Grade

We welcome applicants from all academic backgrounds; admission is open to any student who has completed and passed their high school diploma or an equivalent qualification.

Age

No age limit for general enrollment.

Language

While anyone is eligible to apply and enroll, language proficiency is a graduation requirement. Students must successfully complete or pass the C3 level to complete their Bachelor’s Degree.

Documents Required

Completed application form, certified copies of high school transcripts/diploma, 3 new 4x6 photos (white background, front-facing, and without glasses).

Intake Schedule

- The first term: start of January - The second term: start of May - The third term: start of September

Scholarships

- Grade A Students: 100% scholarship for 4 years - Grade B Students: 50% scholarship for 2 years - Grade C Students: 30% scholarship for 2 years + If an applicant does not meet these specific grade thresholds, they still have the opportunity to earn a scholarship by taking the university's internal entrance exam.