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Media Management

Media operations, communication strategies, and content management skills for careers in media organizations and broadcasting industries

Program Overview

Bachelor

Media Management

A Bachelor’s Degree in Media Management prepares students with the strategic business skills and operational knowledge required to lead teams and manage campaigns across the modern media landscape. The program delivers comprehensive training in media marketing, brand management, advertising strategies, and multi-platform content planning. Students develop essential capabilities in tracking consumer engagement through audience research and media analytics, while gaining critical leadership insights into crisis management, media law, and entrepreneurial business models. Graduates are prepared for career paths such as media planners, account coordinators, social media managers, public relations assistants, brand specialists, or media project assistants in broadcasting firms, creative agencies, and corporate marketing departments.
Curriculum

Course Catalog

the curriculum consists of core compulsory subjects and a selection of electives that allow students to specialize in their chosen field.

General Courses

~31 credits
Course TitleCredit
Course TitleCredit
English 1 3
Philosophy and Society 4
ICT in Workplaces 3
English 2 3
Foundamental of Economics 3
Public Administration 3
Effective Communication 3
Mathematics and Statistics 3
Research Methods 3
Project Management 3

Compulsary Courses

~60 credits
Course TitleCredit
Course TitleCredit
Introduction to Digital Media and storytelling 3
Media Ethics and Law 3
Journalism and Media Entrepreneurship 3
Content Creation and Production 3
Media Writing 3
Advertising Management 3
Entertainment Management 3
Media Innovation 3
Communication Theory 3
Media Development 3
Communication Strategy 3
International Media Management 3
Marketing and Market Analysis 3
Media Planning 3
Social Media Management 3
Media Policy and Global Media 3
Digital Media Management 3
Media Marketing and Brand Management 3
Media Analytics and Research 3
Media Leadership and Team Management 3

Course titles and credit hours are indicative. The official curriculum is published each academic year by the Dean’s office and is subject to update.

Competencies

Program Learning Outcomes

Hard Skills

Strategic Media Planning

Ability to manage international media operations, execute campaign scheduling, and oversee project lifecycles

Brand & Marketing Management

Ability to analyze target markets, formulate communication strategies, and manage corporate brand identities

Media Analytics & Research

Proficiency in conducting audience research and utilizing data analytics tools to evaluate media performance

Digital & Social Media Management

Ability to supervise cross-platform digital channels and manage multi-format content creation and distribution

Media Entrepreneurship & Innovation

Ability to develop new media business models, manage entertainment enterprises, and drive organizational innovation

Crisis & Campaign Management

Ability to design rapid-response communication plans and execute high-stakes advertising management campaigns

Media Law & Policy Compliance

Strong understanding of legal frameworks, media ethics, and regulatory policies governing global media networks

Soft Skills

Strategic Leadership

Ability to guide multi-disciplinary creative teams and manage organizational change in dynamic media environments

Crisis Communication

Ability to maintain composure and make sound, high-stakes decisions during operational or public relations emergencies

Analytical Problem-Solving

Ability to combine audience research data and business insights to resolve complex media management issues

Adaptive Collaboration

Proficiency in coordinating cross-functional departments, from content production teams to external advertising clients

Ethical Accountability

Ability to lead media operations responsibly while balancing commercial goals with legal compliance and ethical standards

Entry Requirements

What you need to apply.

Academic Requirement

BAC II Certificate, or equivalent degree recognized by Cambodia's Ministry of Education, Youth and Sports.

Minimum Grade

We welcome applicants from all academic backgrounds; admission is open to any student who has completed and passed their high school diploma or an equivalent qualification.

Age

No age limit for general enrollment.

Language

While anyone is eligible to apply and enroll, language proficiency is a graduation requirement. Students must successfully complete or pass the C3 level to complete their Bachelor’s Degree.

Documents Required

Completed application form, certified copies of high school transcripts/diploma, 3 new 4x6 photos (white background, front-facing, and without glasses).

Intake Schedule

- The first term: start of January - The second term: start of May - The third term: start of September

Scholarships

- Grade A Students: 100% scholarship for 4 years - Grade B Students: 50% scholarship for 2 years - Grade C Students: 30% scholarship for 2 years + If an applicant does not meet these specific grade thresholds, they still have the opportunity to earn a scholarship by taking the university's internal entrance exam.